DoorDash

At DoorDash, I lead all growth, performance and acquisition work partnering closely with external agencies and internal stakeholders to ensure the work meets campaign goals while being on brand. During my time here, I’ve helmed work for numerous tent pole events like Back to school, Summer of DashPass, new vertical launches for grocery and health and wellness to name a few. Here is a snap shot of some of these campaigns.

Back To School:

Results: Campaign drove 1.9m incremental orders and a 71.1m incremental GMV.

Grocery Campaign

Results: Campaign drove 247k new trials and 627k orders on DoorDash.

Summer of DashPass

Results: Campaign drove 230k incremental DashPass signups and 4.3m incremental orders.