DoorDash

At DoorDash, I led all growth, performance and acquisition work for the consumer segment on paid social and digital channels. I partnered closely with external agencies and internal stakeholders to ensure the work meets campaign goals while adhering to DoorDash’s brand tone, voice, look and feel.

Additionally, I also wrote and creative directed work for numerous tent pole events like Back to school, Summer of DashPass, new vertical launches for grocery and health and wellness to name a few. Here is some of the work from my time there.

New Vertical:

I wrote and creative directed these spots for DoorDash’s recent new vertical push. They were super fun to write and make.

Results: Campaign drove 2.1m incremental orders and a 61.1m incremental GMV.

Back To School

Results: Campaign drove 1.9m incremental orders and a 71.1m incremental GMV.

Grocery Campaign

Results: Campaign drove 247k new trials and 627k orders on DoorDash.

Summer of DashPass

Results: Campaign drove 230k incremental DashPass signups and 4.3m incremental orders.