Fire TV

Co-led our internal team to create a national campaign for Fire TV. The challenge was to highlight the many different use-cases of Fire TV, while showcasing premium shows and movies you could watch, fast-forward, pause and more- with just your voice. We wrote over 140 scripts and made 20 spots, of which, these three are my favorite.

The results:

4x increase in clickthroughs to the Fire TV landing page
7% lift in purchase intent