Amazon Brand

I was part of a cross-functional team that helped develop creative for Amazon's brand purpose, reputation, diversity, equity and inclusion efforts. We did this across broadcast, social, OOH, digital, and Amazon’s owned and operated channels. This campaign featured profiles of Amazonians (current and former) doing inspiring work that is often not part of their job description — they simply decided to roll up their sleeves and get things done. It was such a rewarding experience to talk, learn and get to know these amazing people.

While we shot a lot of these spots, Brendan, Tiffany and Seema are my favorite.