Santander Bank

Santander Bank was a long time sponsor of the Museum of Fine Art in Boston. They were bringing the art of Francisco Goya to the city and wanted a new way to get word out and engage with the local community. The solution? Instead of bringing people to see Goya’s work, we brought his work to the people.

The results:

Over 600 masters 
3,500 on site impressions
7,000 social media impressions
1,352,171 earned media impressions
And 1 masterpiece a.k.a The People's Goya that found a permanent home at the MFA.