Echo Super Bowl 2017

A Super Bowl campaign that went from start to finish in 14 days? Yes, we did it. And we even had a delivery drone do a cameo for us. We wrote these three :10 second spots for the Echo (still a new concept back in the day) to run during the big game.

Our goal was quite simple: Beat Google Home’s Super Bowl ad in the USA Today Admeter ranking.

And that’s exactly what we did. Our spots ranked 20 in the USA Today Ad Meter while the Google Home spot came in 24th. We also got the Super Bowl bump of a 12x increase in clickthroughs to the Echo landing page.