truth

*FACT: In 1989, a tobacco executive called the threat of an acute deficiency of young smokers a doomsday scenario. Well, that’s like the best doomsday scenario ever! A doomsday we can all get behind.

So to celebrate tobacco doomsday, we created an interactive “Doom booth” that traveled from city-to-city with the Vans Warped Tour and the Rockstar Uproar Festival. The “Doom Booth” is a space where you can scream, yell, and shriek your face off to celebrate tobacco doomsday.

Your pitch, tone, volume and duration trigger apocalyptic elements to animate on top of your image. Once you've given your vocal cords a cross-fit like workout, you get a picture and a link to the video of your scream that can be seeded socially. Here’s what the tobacco doomsday scream looked like, so crank up the volume and enjoy a little taste of the Doom Booth.

We created pre-roll videos to promote our “Doomgram” facebook app. So if you couldn’t make it to the tour, you can still celebrate tobacco doomsday from the comfort of your bathroom.